2020 Proves No Match for Americans' Generosity

2020 Proves No Match for Americans’ Generosity

ALEXANDRIA, Va., Feb. 26, 2021 /PRNewswire/ — Fewer iconic red kettles, combined with less disposable income among donors, made traditional fundraising efforts for the country’s largest social service provider seemingly impossible in 2020. The organization anticipated a potential $60 million deficit due to the impacts of the pandemic, but donors answered the call to “Rescue Christmas” by increasing giving through online and in-home channels.

Read More