The Salvation Army’s Angel Tree program celebrates 43 years of giving hope to Hampton Roads children and families in need at Christmas! Since 1984, 13News Now has been a proud partner of The Salvation Army’s Angel Tree program. Each Christmas, more than 60 businesses, churches, corporations, and vendors display an Angel Tree for community members to adopt and shop for clothing for a child in need registered with The Salvation Army.

The Angel Tree program represents the needs of thousands of children across Hampton Roads. With your help, we will provide a gift card restricted for clothing to the parents of children ages 0-12.

Who Angel Tree Serves

The Salvation Army Angel Tree gives individuals and partnering corporations an opportunity to adopt less fortunate children across Hampton Roads.

About Angel Tree

Along with the familiar Red Kettles, the Angel Tree program is one of The Salvation Army’s highest-profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Lt. Colonels Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmas time.

The program got its name because the Whites identified local children’s wishes by writing their gift needs on Hallmark greeting cards that featured angels’ pictures. They placed the cards on a Christmas tree at the mall to allow shoppers to select children to help. Thanks to Lt. Cols. White, who was assigned by The Salvation Army to the Lynchburg area, had more than 700 children had a brighter Christmas that first year.

Three years later, after being transferred to Nashville, Tennessee, the Whites launched the Angel tree program in Music City.  WSM radio, which airs the Grand Ol’ Opry, came on board that year as the first Angel Tree co-sponsor in the U.S.

Because of the on-air promotion on WSM in Nashville and national publicity on CNN and the Larry King Show, news of Angel Tree spread across the country like wildfire.