Christmas in July Event Helps Others in Need

Media Contact:
Tammy Shank
Director of Development
2211 Park Ave, Lynchburg, VA

Lynchburg, VA (July 11, 2017) – Santa is arriving on Tuesday, July, 25 at Mister Goodies Ice Cream on Timberlake Rd in Lynchburg, VA to help raise funds for The Salvation Army of Greater Lynchburg. All monies donated in The Salvation Army Red Kettle on this evening will be matched up to $1,000 by Mister Goodies. In addition, Mister Goodies will be providing a free small ice cream cone or shaved ice to anyone who shows up wearing Christmas clothing.

“We are thankful for the opportunity to partner with businesses in our community like Mister Goodies,” stated Captain Trey Jones. “The Lynchburg Salvation Army is focused on helping the homeless, hungry and needy in our community and events like this provide needed income during the summer months when donations are often reduced.”

The community is invited to come out and enjoy the festivities beginning with Santa’s arrival at 6:30pm and ending at approximately 9:30pm. WRVL The Journey will also be there with its prize wheel and to provide some holiday music favorites. Mister Goodies is a family owned business that has been serving the Lynchburg community for 14 years. This is the eighth year they have hosted the Christmas in July event.

The Salvation Army of Greater Lynchburg provides shelter, community feeding programs, disaster relief, family services and youth enrichment programs for Lynchburg, Amherst, Appomattox, Bedford, Campbell and Nelson counties and has been part of the community for more than 115 years. If you would like more information about this event or how you can support or partner with The Salvation Army, please call 434-845-5939 or visit

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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to