Lynchburg Salvation Army is seeing significant drop in Red Kettle donations this Christmas

Media Contact:
Tammy Shank
Director of Development
2211 Park Ave, Lynchburg, VA

Lynchburg, VA (December 21,2017) – The Salvation Army of Greater Lynchburg’s Red Kettle Campaign comprises approximately 25 percent of its total annual budget. The Red Kettle goal for 2017 is $250,000. As of Wed., Dec. 20, $204,100 has been collected in the Red Kettle campaign leaving a projected deficit of approximately $25,500. “Funds raised in the Red Kettle Campaign provide the means to help those in need in our community,” stated Captain Trey Jones. “We are committed to helping those who need us most and a successful Red Kettle Campaign is an important part of that process.”

The Lynchburg Salvation Army is also seeing a drop in overall financial donations made in addition to the Red Kettle Campaign this season . Many of these donations come in during the month of December through online and mailed gifts. Captain Jones shared, “We know it is a busy time of the year and many people are probably still deciding on where to make their charitable donations for the 2017 year. We want them to know that we are expecting to meet some great needs in our community in the coming year and their support is important to us and most appreciated.”

Last year, The Salvation Army provided more than 32,000 hot meals, 12,000 nights of lodging, and financial assistance to more than 6,000 people. In addition, more than 18,000 gifts were given to children and the elderly through numerous community programs provided by the Lynchburg Salvation Army.

The Red Kettle Campaign will end this year one day early on Sat., Dec. 23. The Salvation Army will not be ringing on Christmas Eve since it falls on Sunday. If you would like more information on how to help The Salvation Army of Greater Lynchburg by making a tax-deductible donation, please call 434-845-5939 or visit The Salvation Army of Greater Lynchburg serves Lynchburg, Amherst, Appomattox, Bedford, Campbell and Nelson counties and has been a part of the Greater Lynchburg community for more than 112 years.

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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to

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