Lynchburg Salvation Army falls short of Red Kettle goal, but community support helps minimize projected loss

Media Contact:
Tammy Shank
Director of Development
2211 Park Ave, Lynchburg, VA

Lynchburg, VA (December 28, 2017) – The Salvation Army of Greater Lynchburg’s 2017 Red Kettle Campaign finished the year raising $237,438. This is more than $12,000 short of the original goal of $250,000. “We are so appreciative of the community’s support,” stated Capt. Trey Jones. “We had anticipated falling more than $25k short of the goal, but donations on the last two days of the campaign helped us minimize our projected loss.”

The Lynchburg Salvation Army is also seeing a drop in overall financial donations made in addition to the Red Kettle Campaign this year. Many of these donations come in during the month of December through online and mailed gifts. Currently, the Lynchburg Salvation Army is estimating a decline in contributions of approximately 30 percent of what was received this time last year.

Last year, The Salvation Army provided more than 32,000 hot meals, 12,000 nights of lodging, and financial assistance to more than 6,000 people. In addition, more than 18,000 gifts were given to children and the elderly through numerous community programs provided by the Lynchburg Salvation Army.

If you would like more information on how to help The Salvation Army of Greater Lynchburg by making a tax-deductible donation or information on the services they provide, please call 434-845-5939 or visit The Salvation Army of Greater Lynchburg serves Lynchburg, Amherst, Appomattox, Bedford, Campbell and Nelson counties and has been a part of the Greater Lynchburg community for more than 112 years.
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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to

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