Gifts of Stock Donations

Donations of stock can be a benefit to you as well as to The Salvation Army. An outright gift of long-term securities (owned more than one year) to The Salvation Army is free of capital gains tax, no matter how much their value may have risen. Therefore, it is better to donate appreciated long-term stock outright than to sell it yourself and then donate the money to charity, in which case you would be responsible for the capital gains tax. A gift of stock also allows you to remove the appreciated asset from your taxable estate.

When you make a gift of long-term appreciated stock, you can deduct the full fair market value of the gift from your taxable income when itemizing deductions in the year you make the gift as long as it does not exceed 30 percent of your adjusted gross income. In addition, you may “carryover” and deduct any remaining amount during the next five years, as long as it does not exceed 30 percent of your adjusted gross income in the year of deduction.

You can take pleasure in knowing that your generous gift provides immediate support for the programs and work of The Salvation Army.

To make a stock gift or for more information, please contact our Resource Development Team.

Hometown Endowment

Your hometown – not always your place of birth – is where you’ve staked everything on love: bought your home, raised your family, enjoyed your friends. You’re among the caring and responsible people who built your town because you love it. Together you’ve created a heritage based on love and concern for one another that deserves preserving for generations to come.

We give your hometown our very best because we too believe that charity begins at home. The Salvation Army has been part of nearly every hometown in America for generations. Great-grandparents remember us so well because when they were young cities were smaller and people more visible.

We want to continue helping others for many more years to come. But we live in a world where changes occur with breathtaking speed and the future is less predictable than ever. The Salvation Army suffers all of the effects of roller-coaster economics, just as industries and cities themselves do.


Tammy Shank, Regional Resource Development Director

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 Serving: Covington, Danville, New River Valley, Lynchburg, Roanoke and Martinsville