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ALEXANDRIA, Va., Feb. 26, 2021 /PRNewswire/ — Fewer iconic red kettles, combined with less disposable income among donors, made traditional fundraising efforts for the country’s largest social service provider seemingly impossible in 2020. The organization anticipated a potential $60 million deficit due to the impacts of the pandemic, but donors answered the call to “Rescue Christmas” by increasing giving through online and in-home channels.
